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Atlantic City ranked 3rd in casino preference poll

Posted on May 6th, 2011

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Atlantic City emerged third in the rank as America’s choice for casino destinations in the United States according to a new poll. Fairleigh Dickinson University’s PublicMind, an independent research group, conducted the poll. Atlantic City may be the second largest gambling market of the nation, but it is only 3rd for Americans’ choice to spend their money for casino destinations. It followed Las Vegas and New Orleans, which ranked number one and number two respectively. “Atlantic City is really in a national, if not international, competition for visitors,” said Donald Hoover, a professor of Farleigh Dickinson University and a former employee of Tropicana Casino and Resort in Atlantic City. He further expressed his opinion that potential investors should consider Atlantic City as a national market wherein they could gain profit from.

Las Vegas is untouched from its usual place as the most popular casino destination. It earned 47 percent of the total votes cast followed by New Orleans at 10 percent, Atlantic City 8 percent, Reno, Nevada at 5 percent, and St. Louis at 4 percent. The poll revealed further that those who chose Atlantic City as their first or second choice provided various reasons why they picked the seaside casino resort, reasons as follows: going to the beach ranked first (26 percent), going to the casinos (11 percent) and it is just “someplace new to go” (8 percent) and the place offers exciting entertainment ranked last (6 percent). Vacationers who frequented the place have varied good experiences which they shared while they were staying at the seaside resort, “We made a good choice” said Jerry Slattery when asked about their stay at Atlantic City, “I said, We’ve gone to Las Vegas so many times; let’s go to Atlantic City instead”, he added. Jerry spent his time with her wife for their 11th wedding anniversary and opted for somewhere new; they always went to Las Vegas in the previous years. Jerry added that plenty of other things have been added since his last visit in 1949- nearly 30 years before casino gambling was introduced in the resort, “This is my first time here since you added all this stuff,” he said. “I wanted to see how it’s changed.”

As with the other visitors, the couple appreciated what the city is boasts, the Boardwalk and its friendly people. Another couple Suzanne Malafronte and her husband Ernie, from Connecticut, enjoyed their stay and were amazed by the plenty of options for casinos to stay in the city. The couple opted to visit Atlantic City despite their hometown having its own casinos. “You’ve got variety here,” she said. “There’s, what, 11 casinos here? We have two. When you’re in one of those, it’s like you’re trapped in the building. Here you can walk the Boardwalk.” The couple stayed at the Tropicana. The rest of the poll results are the following: Eleven percent did not choose Atlantic City as their first or second choice because they “like other destinations better”;Ten percent answered that the place is “too far” from where they live; Twenty four percent did not give a reason why they don’t want to come to Atlantic City; Four percent said the city is “dirty or rundown”; Three percent said they are not choosing Atlantic City because they “don’t like New Jersey.”

Based on geographical locations of the participants, the poll revealed that 25 percent came from the Northeast who voted Atlantic City as their second choice and 30 percent from West of the Rocky Mountains. “For years, Atlantic City has been scouring the nearest backyards for customers,” Hoover said. “It’s time the city reached a lot further.” A representative of one of the city’s casino operators, Don Marrandino, also said: “When it first opened, this was strictly gaming-centric. Now it’s entertainment, spas, food, shopping-centric in addition to gaming. I’ve been encouraged by this for a while now.” The poll was conducted independently by FDU Public Mind with 711 adults nationwide. The poll was conducted over the telephone, both through landline and cell phones for seven days which began on March 21. The margin of error runs plus or minus 4 percent.